Who we are
Our story began in April 1902 when the very first production Triumph motorcycle went on sale. This started one of the world’s most exciting motorcycling stories which has since shaped the motorcycle world we enjoy today.
Our passion and obsession to make the best motorcycles in the world has spanned generations, and as we continue to deliver the complete riding experience, we’re always pushing to get the best from ourselves, for our riders. Through bold design and purposeful engineering, we create award winning, premium motorcycles that celebrate our past while embracing the future.
The VALUES that drive us forward
At Triumph, our values serve as the driving force of our operations. They influence every aspect of who we are, holding significant importance for both our valued riders and our passionate employees.
We win by applying our knowledge, creativity and perseverance to make the seemingly impossible, possible.
We are fastest when we keep it simple, act decisively and focus on moving forward.
By taking responsibility and doing the right thing, we create an honest and open workplace.
We are strongest when we collaborate with positivity, spirit and passion.
The most recent addition to our impressive infrastructure is an all-new UK assembly plant, built to enhance Triumph’s global manufacturing flexibility and complement the existing multi-million-pound paint shop and rapid prototyping facilities.
Our expansion has brought with it a wealth of vibrant backgrounds, expertise and ideas in the form of our passionate employees located across the world, enabling us to drive creativity, fuel progress, and remain at the very forefront of motorcycle innovation.
The Moments That Define Triumph
- Present - 2021
- 2020 - 2010
- 2009 - 1990
- 1989 - 1960
- 1959 - 1940
- 1939 - 1900
WE'RE ALL IN
2021 - 2024
A BOLD FUTURE
2010 - 2020
THE RETURN
1990 - 2009
Racing Success
1960 - 1989
The Genius
1940 - 1959
Founding An Industry
1900 - 1939